Why Investing in a Timeless Wardrobe Will save You Money


“I have always thought of the t-shirt as the Alpha and Omega of the fashion alphabet”.

Wise words from Giorgio Armani, a man who left his undeniable mark in the fashion world.
His simple, signature uniform of a midnight, blue t-shirt; plain, navy trousers and basic white sneakers didn’t stop him from becoming one of the most iconic symbols of style and elegance of our time.

Many other designers have the same pattern, Carolina Herrera, Tom Ford, Vera Wang, Riccardo Tisci and Michael Kors – all seem to share the love for their essential outfit. 

I couldn’t agree more about how important it is to build a reliable, core, all-round basic timeless wardrobe.

A thoughtfully selected yet versatile closet, made of high-quality pieces, will make you feel more confident and stylish than an overflowing wardrobe full of random bargains that will end up in the donation box in a matter of wears. 

timeless wardrobe


Blame Carrie Bradshaw and her dream walk-in closet or the rise of social media but we all became addicted to constantly crave the new. Fast fashion stores made it possible.

Unfortunately, cheap and pretty doesn’t always work well for your wardrobe. Not if you want to build a functional one at least.

Fashion is all about ‘what’s going on out there!?’ Fashion will always come and go.

Style, on the other hand, has nothing to do with momentary, stand-out pieces or collecting more and more of the latest garments forecasted on Instagram.

Style is about your identity and how your clothes can say something about you. Style will remain, evolve and grow with a sense of yourself. 


The logic behind low-cost fashion is to buy lots of different items within budget. However, this will lead to a subscription, to the repurchasing process.

Low-cost items aren’t manufactured to last; either the quality is poor or ‘super trendy’ tends to have a six-month shelf life – you’ll just end up tossing things away, after barely wearing them.  

Fast fashion is actually – not affordable. It’s true that those one-off credit card taps do not seem that costly but what about cost-per-wear? 

You use something a couple of times and it starts to fall apart, lose shape in the wash and soon enough it will need replacing.

This repurchasing pattern, in the long-term, will drain your bank account even more than spending on carefully selected, high-quality pieces that are made to last.

Would you swap one pair of Frame or Citizens of Humanity jeans over five pairs of branded H&M, Forever 21 or Zara? Quality wins over quantity in this business.


Because there are so many stores where you can actually buy a sweater or a bag for the price of a cinema ticket, shopping has become little more than a fun pastime. 

This fashion in-the-fast-lane offers that instant gratification factor. You don’t think about adding them to your virtual basket because it’s only $9.99, $19.99 or even $29.99 and these amounts won’t make much difference to your finances. 

When you are thinking about high targeted items your standards are set at a higher level. You carefully consider whether to purchase an item or not: 
Is it going to match other items in my wardrobe? Would I wear it enough to justify the price? Is it good value for that money? Would I still be able to wear it 10 years from now? 

We have to become far more careful, selective and respectful… almost developing a ‘snob’ mentality when it comes to spending our money.

This is done by planning, setting budgets and focusing on having key pieces that will last, making us feel confident and inspired every day. 

Let’s give up those casual trips to the mall.  No more mindless impulse purchases! It’s better to create AND STICK TO an ideal wardrobe map that includes thinking about, what is missing in our closet from functioning smoothly. 

Instead of focusing on having more items learn how to maximize the variety of possible outfits you can create with well-made statement pieces that are meant to last. 

Let’s stick to a ‘no-compromises’ policy here… are you in? Let’s take a new approach, once and for all, where we quit collecting and choose to add only the very best, timeless clothes.

Of course, there’s nothing wrong if from time to time you add a cute, trendy piece, as long as you can rely on the essential basics as the heart of your timeless wardrobe. 

Limit your fashion extravaganza to those sparkles of fashion, sparingly used with your seasonal capsule wardrobe.

I promise you, you’ll be so happy each time you find the right piece, that you had said ‘no’ to all those cheap (but not really cheap) items and therefore saved allowing you to invest in those pieces. 

IIf you want to know how to use your core wardrobe as the foundation of a capsule wardrobe, look no further than here, How to create the perfect capsule wardrobe in 5 steps.



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Leave a Comment


  1. 11.13.22
    Claire Fanger said:

    I’m in. I completely agree with you and the quotes you had resonated with me. I have worked with putting outfits together in my closet so that I could just pick one for the day and go, but found out that they weren’t warm enough, they were too dressy, or a million other reasons, so back I went to browsing my closet in despair.
    I’m tired of the cheap clothes and the volumes of sweaters I own. I DO want a minimal closet and to stop my clothing addiction to sales and cute pieces that ultimately aren’t cute on me. I hope you have a mid-level quality shop for us to get our wardrobe in place.
    Well written article

    • 11.19.22
      mara said:

      Hi Claire,
      thank you for taking the time to read my article 🙂 Think of it as a first step to start a journey and not as a final destination, it will take time and determination but the mindset is what really matters! I am sure you’ll be happier once you’ll start shopping for your clothes keeping in mind what you really are going to wear and end up with more outfits to wear and some extra cash in your bank account. Let me know if I can be of any help along the way! 🙂

    • 2.17.23
      Laura said:

      Boy you said it Claire. As much as I would love to live with only 20 pieces of clothing to mix and match for timeless looks I can’t bring myself to spend extravagant sums of money

      • 2.21.23
        mara said:

        Thank you for taking the time to read the article Laura! Let me know if I can be of any help at all:)

        • 3.20.23
          mara said:

          Hello Laura,

          yes in most of my articles, you will find links. I will add them soon 🙂 For any questions on styling feel free to drop me an email! x

  2. 1.28.23
    Fiona said:

    Thank you so much. Very helpful

    • 1.30.23
      mara said:

      Thank you for reading Fiona! xx

  3. 2.7.23
    Rosa D'Arcy said:

    Thankyou for doing this. I have been really stuck with mountains of clothes and now I’m pairing it all down but trying to keep the basics and change and add things seasonally. This is the best post I have found and I have been searching a lot.

    • 2.8.23
      mara said:

      Thank you so much, Rosa! I know, I have been there too and I am sure you will be happier once you start to make space for the things you really love and that match your lifestyle, in your wardrobe as in your life 🙂
      Thank you for reading and I hope you’ll like some other posts too!


  4. 8.19.23
    Lorraine said:

    Mara, your article is spot on. I’ve read it twice and both times got a little more from both your words and Mr. Armani.
    I have edited my closet twice, dresser drawers, seasonal clothing, bags and shoes. The results, one large box and two large bags to the thrift shop, and I’m preparing to do this cleaning out one more time.
    I am midi seventies, plus size I am embarrassed to say, and I don’t know if I can justify, at my sge, purchasing high end pieces, I don’t know if I have 10 years left here. We live a very, very casual life in a rural area where themost exciting thing is Apple fest in Oct. Social life is minimal, not much travel anymore and I am grappling with this purchase better and less Somewhere in all that you stated in your article is a middle of the cost wardrobe that fits my lifestyle and budget.
    I will continue rereading your article as I slog through the old me vs a new me
    Thank you

    • 8.31.23
      mara said:

      Dear Lorraine,

      thank you for taking the time to read my article and especially for your kind words!
      Don’t worry about high end pieces if you thing they are not a good fit for your lifestyle. Instead focus on quality and most of all on things that make you happy and fits your lifestyle. that’s the essence of my philosophy!
      PS. Apple fest sounds great 🙂

      Mara, x